When people think about Halloween, they tend to think of trick ‘or treating, dark ghouls, and creepy ghosts. What’s been forgotten is that All Hallows’ Eve is supposed to be a beautiful vigil, a time to commemorate our loved ones who have passed on.
Catholic Cemeteries wanted to bring back the beauty of All Hallows’ Eve.
How? We developed a one month prayer book, delivering it daily to email inboxes. Tasteful graphics were also designed and run over social media and print. The campaign received much positive feedback and led to a series of events totalling around 1,000 attendees.