An anti-bullying campaign that stands out.

Branding -
Team Orange

Project Highlight - Branding

Team Orange isn’t your average anti-bullying campaign, but they needed a way to show that.

They wanted to stand out in every way (after all, their colour is orange). One way that we developed individuality was by creating team characters to help enhance the personality of the brand. Together, we shaped a cohesive way to showcase their uniqueness, appeal to both grownups and children, and have a little -- or a lot -- of fun along the way.

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