FOCUS has an amazing mission, and they work hard to share this. But when you have a high-traffic, multi-faceted site with a wide variety of visitors, how do you make sure that everybody gets to where they need to go, instead of completely missing the mark?
You identify your user groups and create two intentional websites -- where users immediately understand how FOCUS is relevant to their lives, and are intuitively guided to a place where they can do something about it.
We have created a case study to walk through the impact of this project. Learn how the project fits into a well thought through and executed plan.View the Case Study