001: Every brand starts with a clear “why” (Part 1 of 5)

Jul 3, 2019

Is your ministry living out its “why"? Not the mission or goal, but the rallying call that gets every one of your team members out of bed in the morning. In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA.

About the Podcast

5 Episodes

Speak the Unspoken unpacks the dynamic relationship between faith and business. Each episode will call out the challenges of running a ministry through the lens of marketing, strategy, communication, and culture. They will dive into topics like building a Spirit-led brand and living your true purpose as an organization. With added insight from ministry and business leaders around the world, hosts Jason Jensen, Pat Padley and JM Boyd (Glass Canvas) will help mission-focused brands unlock their ministry potential.