002: Change culture by living out “how’s” (Part 2 of 5)

Jul 10, 2019

Bold decisions are necessary to grow a ministry. But are you willing to stand behind all your yes’s and all your no’s? The secret behind them is simple—articulating your brand how’s. In Part 2 of the Brand Foundation series, we break down the power of brand “how’s” and how they guide your culture, hiring, and overall success as a company. We’ll also be using brands like Southwest Airlines to understand how it makes a difference in real-time.

About the Podcast

5 Episodes

Speak the Unspoken unpacks the dynamic relationship between faith and business. Each episode will call out the challenges of running a ministry through the lens of marketing, strategy, communication, and culture. They will dive into topics like building a Spirit-led brand and living your true purpose as an organization. With added insight from ministry and business leaders around the world, hosts Jason Jensen, Pat Padley and JM Boyd (Glass Canvas) will help mission-focused brands unlock their ministry potential.