Jul 10, 2019
Bold decisions are necessary to grow a ministry. But are you willing to stand behind all your yes’s and all your no’s? The secret behind them is simple—articulating your brand how’s. In Part 2 of the Brand Foundation series, we break down the power of brand “how’s” and how they guide your culture, hiring, and overall success as a company. We’ll also be using brands like Southwest Airlines to understand how it makes a difference in real-time.
Speak the Unspoken unpacks the dynamic relationship between faith and business. Each episode will call out the challenges of running a ministry through the lens of marketing, strategy, communication, and culture. They will dive into topics like building a Spirit-led brand and living your true purpose as an organization. With added insight from ministry and business leaders around the world, hosts Jason Jensen, Pat Padley and JM Boyd (Glass Canvas) will help mission-focused brands unlock their ministry potential.
Jul 3, 2019
Is your ministry living out its “why"? Not the mission or goal, but the rallying call that gets every one of your team members out of bed in the morning. In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA.
Jul 17, 2019
If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another. Listen all the way through to capture tools on discovering the unique space of your ministry or organization.
Jul 24, 2019
There’s a lot of factors that come into play when climbing a mountain… Where you’re going, what you’re bringing, and our topic for the day, the smart choices and trade-offs you make along the way. This is strategy. In this episode, we break down ministry strategy and how exactly it’s different from goals, tactics, and objectives. We talk through leaning into God as you plan out strategic moves and give examples of brands like Tesla, Chick-fil-A, Manchester United, and the country of Iceland, doing strategy well.
Jul 31, 2019
Remember Signal Hill from Episode 1? We sat down to talk with this incredible organization about how they brought to life one of their most foundational tools—the Value Project. This unique student conference came to life from their why—Value Every Person. To do it well, they designed three days of speakers, workshops, and experiences specifically to engage high school students so they could personally experience what it means to value every human, starting with themselves.