Wouldn’t it be great if annual conferences always had fresh faces and attracted people outside the regular crowd? The Archdiocese of Vancouver wanted to reach men who would never have seen their annual Man Alive conference as worthwhile.
We partnered to develop a brand that communicates that Man Alive is for your normal, everyday guy who wants to grow in his faith, using iconic masculinity and relevant humour to build trust and help prospective participants cross the threshold of uncertainty.
We have created a case study to walk through the impact of this project. Learn how the project fits into a well thought through and executed plan.View the Case Study