When the Archdiocese of Detroit set out to Unleash the Gospel, they knew they needed more than just a mission statement—they needed a clear, compelling way to communicate their vision and rally the faithful around it. That’s where we came in.

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The challenge.

The Archdiocese had a strong vision for renewal, expressed in their bishop’s pastoral letter, but they needed:

• A brand identity that aligned with their mission.
• A strategy to make their news and content offering clear and accessible.
• A website and campaign that invited engagement, not just passive consumption.
• A way to train and equip their communications team for long-term success.

Our approach.

We partnered with the Archdiocese at the very beginning of the process, ensuring that everything—from branding to campaign execution—aligned with their long-term evangelization efforts.

• Branding & Strategy – We helped develop the brand identity, messaging, and content strategy for both Unleash the Gospel and Detroit Catholic, ensuring a cohesive and inspiring presence.‍
• Website & Communication Strategy – We designed a website that made it easy to access content, sign up, and engage, while also developing a communications strategy to support its launch and ongoing use.‍
• Launch Campaign – To introduce the initiative, we crafted a Six-Day Challenge, helping the faithful engage with the site and understand the call to Unleash the Gospel through a structured campaign.‍
• Ongoing Support & Training – Beyond the launch, we provided guidelines, training, and ongoing campaign support for their communications team—ensuring they were fully equipped to continue the work effectively.

The impact.

Rather than reinventing the wheel, we focused on enhancing the Archdiocese’s existing vision and enabling their team to execute it with confidence.

• A clear and compelling brand that aligns with their evangelization mission.
• A well-structured campaign website that helped people understand and engage with Unleash the Gospel.‍
• Sustainable communication strategies that the Archdiocese could own and operate long-term.

We didn’t add complexity—we removed obstacles. Our role was to equip and empower, making it easier for the Archdiocese to do what they were already called to do.

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Looking ahead.

With a strong foundation in place, the Archdiocese of Detroit continues to run Unleash the Gospel with clarity, purpose, and a communications strategy built for long-term impact.